Supplier Recruitment Policy
Permanent category commitment. We will admit no more than five active primary suppliers in each product leaf-category. Our target is a curated group of 3–5 qualified suppliers where sufficient qualified applications exist; we do not promise to fill a category with unqualified applicants. When the cap is full, new applicants may choose another open category or join the waitlist.
Why the cap
- Buyer clarity. Retailers get the strongest products, not the most duplicated.
- Fair competition. You compete on price, quality and turnaround — not on being one of fifty.
- Operational health. A small, curated supplier pool makes enquiry and order handling manageable.
How the cap works
- You pick one to three primary categories at onboarding from the 35 leaf-categories shown on the supplier form.
- Approval counts against the cap for each of your primary categories.
- When a supplier leaves (lapse, withdrawal, termination) the slot opens again — first come, first served.
- You may publish in up to 40% non-primary categories as long as those slots are open.
Cap visibility
The platform displays the live supplier count per category in the supplier portal. You will not be approved into a full category, period.
Last updated 2026-10-02 · JustForPetStore Operations